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Sony Raises Profit Forecast Amid Trade War Easing

Sony has raised its full-year operating profit forecast by 4% to ¥1.33 trillion ($9.01 billion).

This revision reflects a smaller-than-expected impact from U.S. tariffs under President Trump’s trade war policies.

The company had previously estimated a ¥100 billion hit from tariffs; it now expects only ¥70 billion, thanks to updated rates as of August 1 and a recent Japan–U.S. trade deal.

Gaming Drives Growth:

Sony’s gaming division continues to shine, with PlayStation 5 sales up 4% year-on-year to 2.5 million units.

Operating profit in the games segment more than doubled to ¥148 billion, fueled by network services and third-party game sales.

Quarterly Performance:

April–June operating profit surged 36.5% to ¥340 billion, beating analyst expectations of ¥288 billion.

Net profit for the quarter rose 23% to ¥259 billion ($1.76 billion).

Sony plans to spin off its financial unit, reducing its stake below 20%, with a Tokyo listing set for September 29.

It’s also expanding its entertainment footprint, acquiring stakes in Bandai Namco and Kadokawa, aiming to develop live-action content from popular IPs like Elden Ring and Tekken.

(source japantimes.co.jp)

Agencies


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