First Delivery Dip in 2025: BYD, China’s largest EV maker, reported 341,030 units shipped in July, down from 377,628 in June, its first monthly decline this year.
Price War Fallout: The dip follows aggressive 30% discounts on lower-end battery and hybrid models in May, sparking a broader price war that’s now drawing scrutiny from Beijing.
Rival Performance:
Li Auto: July deliveries fell 39.7% YoY to 30,731 units, its second consecutive monthly drop.
Nio: Delivered 21,017 units, down 2.7% YoY, despite launching its new SUV, the L90.
Xpeng: Bucked the trend with a record 36,717 units, its ninth straight month above 30K.
Policy Pressure: Chinese regulators have warned automakers to curb “vicious competition” and protect industry health, signaling possible intervention.
Despite the July slowdown, BYD remains the global EV leader, but sustaining that lead will require navigating tighter margins and regulatory pressure.
(source cnbc.com)
—Agencies
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